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PROFESSIONAL EXPERIENCE:

VP Creative Director, Copy | Director, Editorial Services— Benchworks Health, 03/22 to present

Responsibilities include:

  • Providing passionate conceptual leadership to drive the creative ideation/direction/execution for omnichannel (DTC & HCP) deliverables across a variety of Life Science categories (rare disease, dermatology, mental health, ALS, rheumatology, cell/gene therapy, aGvHD) and new business support 

  • Crafting compelling, persuasive and strategically-aligned copy for brand campaigns, websites, videos/patient stories, sales aids/iCVAs, banner ads, social media, CRM, print assets, direct mail, apps, pitch decks, concepts and interactive experiences

  • Hiring, managing and mentoring an empowered team of full-time and freelance writers and editors

  • Creating & sustaining a collaborative creative culture that thrives on multi-disciplinary partnership

  • Building exceptional relationships with clients and colleagues

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​ Creative Director, Copy | Cadient Group [2 yrs] | Head of Content Studios & Content

Strategy | Cognizant Digital Business, [8 yrs]

Responsibilities include:

  • Providing strategically sound creative leadership, direction & execution for branded & unbranded content ideation, planning, & development for a variety of Life Science brands (for both HCP & consumer audiences)

  • Writing original & effective digital & print content for omnichannel marketing campaigns, websites, email, blog articles, banner ads, social media, podcasts, live events & video scripts

  • Driving the creative direction for innovative, strategic content solutions for diabetes, oncology, cardiology, respiratory, women’s health, pain management & rare disease brands, as well as supporting new business

  • Hiring, inspiring & empowering a large, multi-disciplinary team of writers, editors, content strategists, proofreaders & freelance talent

  • Initiating, hiring & training a new content strategy department

  • Partnering & collaborating with Design, Strategy, Account & Client teams to provide award-winning content that increases engagement & drives results

 

Creative Director/Copywriter – Stacey Davis Copywriting--12/02 to present

Responsibilities include: 

Thematic development, creative direction & execution of various print & digital healthcare & consumer promotional & educational materials for a wide variety of products in the following categories:

  • ALS

  • Asthma/COPD 

  • Cardiovascular disease
  • Dermatology

  • Diabetes 

  • General & advanced wound management 

  • Gene Therapy

  • Graft-versus-host disease (aGvHD & cGvHD)

  • Hemophilia

  • Immunosuppression

  • Male hormone replacement therapy 

  • Managed Care 

  • Mental Health/ADHD

  • Nephrology

  • Oncology 

  • Opthalmology

  • Oral care 

  • Pain Management 

  • Rare Disease 

  • Sickle Cell Disease 

  • Women's Health/Birth Control/Hormone replacement therapy 

  • Vaccines 

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ADDITIONAL NON-PHARMA BRAND CATEGORIES:

  • Corporate/Internal Communications 

  • Food & Beverage Skin Care 

  • Home Improvement

  • Real Estate

  • Technology

  • Travel

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