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PROFESSIONAL EXPERIENCE:

Creative Director, Copy | Director, Editorial Services— Benchworks Health, 03/22 to present; 

Responsibilities include:

  • Providing passionate conceptual leadership to drive the creative ideation/direction/execution for omnichannel (DTC & HCP) deliverables across a variety of Life Science categories (rare disease, dermatology, mental health, ALS, rheumatology, gene therapy) and new business support 

  • Crafting compelling, persuasive and strategically-aligned copy for brand campaigns, websites, videos/patient stories, sales aids/iCVAs, banner ads, social media, CRM, print assets, direct mail, apps, pitch decks, concepts and interactive experiences

  • Hiring, managing and mentoring an empowered team of full-time and freelance writers and editors

  • Creating & sustaining a collaborative creative culture that thrives on multi-disciplinary partnership

  • Building exceptional relationships with clients and colleagues

 

​Head of Content Studios | Creative Director, Copy | Head of Content Strategy— Cadient Group 09/12 to 10/14; Cognizant Digital Business, 9/14 to present;

Responsibilities include:

  • Providing strategically sound creative leadership, direction & execution for branded & unbranded content ideation, planning, & development for a variety of Life Science brands (for both HCP & consumer audiences)

  • Writing original & effective digital & print content for omnichannel marketing campaigns, websites, email, blog articles, banner ads, social media, podcasts, live events & video scripts

  • Driving the creative direction for innovative, strategic content solutions for diabetes, oncology, cardiology, respiratory, women’s health, pain management & rare disease brands, as well as supporting new business

  • Hiring, inspiring & empowering a large, multi-disciplinary team of writers, editors, content strategists, proofreaders & freelance talent

  • Initiating, hiring & training a new content strategy department

  • Partnering & collaborating with Design, Strategy, Account & Client teams to provide award-winning content that increases engagement & drives results

 

Creative Director/Copywriter – Stacey Davis Copywriting--12/02 to 09/12

Responsibilities include: 

Thematic development, creative direction & execution of various print & digital healthcare & consumer promotional & educational materials for a wide variety of products & clients in the following categories:

  • Oncology (Jakafi®, VoicesOfMPN, IncyteCARES®, Provenge®, Afinitor®; Afinitor® Sega; Carcinoid.com, Engage for Health Cancer Education Series/Bristol Meyers)

  • Rare Disease (Jakafi®, Cinryze®)

  • Diabetes (Farxiga®, Kombiglyze®, Onglyza®, Lyrica®, Freestyle Libre®, Lifescan/One Touch®, Transitions of Care diabetes education program materials & HealthForward diabetes education program)

  • Cardiovascular (Farxiga®, Epanova®, Crestor®, Brilinta®, Zemaira®, Tarka®, Lovenox®, Mevacor®, Cardiovations™; International Association of Fire Fighters: DownShift for Driver’s Health program; Cardiac Rhythm Resource Center)

  • Asthma/COPD (ProAir HFA®; Primatene Mist®; Symbicort®)

  • Pain Management (Lyrica®, Tylenol®)

  • Female health (Tykerb®, Prempro®, Genesys HTA® System, Crinone® (progesterone gel 4% & 8%), Alesse®, Lo/Ovral® 28, Nordette®, Premarin® Vaginal Cream, Premarin®,Carefree®, Stayfree®, OB®, KY®, Monistat®)

  • General & advanced wound management (Band-Aid®, Biopatch®)

  • Male hormone replacement therapy (Levitra®, Testim®, Auxilium Pharmaceuticals]

  • Elder Care/Managed Care (VITAS Hospice Care, Health Forward program materials, Portraits in Pain program materials; Dendreon Support reimbursement microsite)

  • Mental Health (Seroquel®, Effexor XR®, Concerta®)

  • Vaccines (Rotarix®, Pediarix® , Menhibrix®, Vaccine Preventable Hepatitis/VPH, FluAdvantage, Adacel®, DAPTACEL®, Flu-Mist®, Prevnar®)

  • Hemophilia (Baxter Hemophilia Global Web site (consumer & hcp)

  • Sickle Cell Disease (Be Sickle Smart campaign)

  • Opthalmology (Alconsurgical.com, Reclaimyourvision.com & alconglaucomasurgery.com)

  • Oral care (Reach®, Oral-B®)

 

ADDITIONAL BRAND CATEGORIES:

  • Food & Beverage (Starburst®, M&Ms®, Combos®, Kudos®, Ritz®, Snackwells®)

  • Corporate/Internal Communications (Incyte.com; Pfizer Commercial Community, PfizerPro)

  • Skin Care (Johnson & Johnson Baby, Aveeno Baby)

  • Real Estate, Technology, Travel (web content/SEO)

  • Home Improvements (MI™ Home Products, CAPITOLT™ Windows & Doors, Better  Bilt™ Doors & Windows)

 

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