ABOUT ME

With decades of creative agency experience, my professional repertoire includes copywriting leadership/direction, as well as omni-channel content ideation, execution and evolution across a wide variety of channels, platforms, and Life Science categories. This includes expertise in rare disease, women's health, diabetes, and patient advocacy/support, as well as oncology, hematology, cardiovascular disease, dermatology, vaccines,

medical devices, mental health, and so much more.

In addition to traditional and digital healthcare marketing, my experience also includes trade and retail advertising, B2B, broadcast communications (TV/Radio/Video), corporate communications, social media marketing and direct-response marketing.

No matter what I'm writing about, creating meaningful, insights-driven content experiences has always been at the heart of what I do. I am a strategic thinker who always keeps the big picture in mind. Whether I am creating impactful, omnichannel marketing campaigns or building engaged, brand-loyal consumer communities, I ask the important questions: what problem are we solving, why will people care, and how does this build connection and community? I also appreciate and understand the nuances, power and principles of content strategy as well as design and UX thinking.

As an approachable, creative and collaborative leader, I have a proven track record of building (and retaining) cross-functional teams through integrity, authenticity, empathy, and mentorship. I apply these principles to all of my interactions, whether they are with direct reports, fellow team members, or multi-disciplinary partners. My goal is to build and sustain a supportive creative culture that embodies the spirit of partnership and

empowers other people to do their own best work.

As a passionate storyteller, I'm a creative problem-solver and strategic thinker who is also supremely deadline-oriented. I delight in partnering with others to do great work--but I'm equally adept at wearing many hats, multi-tasking and working independently to deliver compelling content that is both on-brand and (always) on-time.

Throughout my career, I’ve had the good fortune to work with a variety of clients and colleagues across brands, categories and disciplines, and I’ve learned something valuable from every single one of them. I leave my ego at home and never pretend to know it all—because I’m always learning. I’ve successfully co-created with designers, strategists, video producers and even the consumers themselves. As a result, I’ve learned how to evaluate content from multiple perspectives, which helps ensure that our deliverables far exceed our clients’ brand objectives—and resonate with target audiences.

Contact me to learn more about how I can help your team exceed your goals.

I look forward to hearing from you.